Teacher Feedback

You have some good evidence of research in to audience theory but you need to make sure that you are relating that to your own project - which of the theories do yuo think most apply? Have you made any creative decisions in relation to them?

I think that you would benefit from making some targets for yourself and some time limits of when those targets will be met.
You have some evidence of looking in to existing media products but how have these helped you in your creative and technical decisions?

two step flow theory

People experience the media individually, they then discuss what they have seen/heard with the others and it is the discussion that influences opinions/behavior.
Example. Someone would say they don't like a film, they will talk to someone who does, this person would change there opinion of it through discussion.
Again this isn't always what happens it depends on the individual whether they are influenced by others or not.

the culmination theory

Years of watching violence will make you less sensitive to violence.
This theory does not support the fact it will make you less sensitive to violence in real life, as the person has not been in that situation, also it depends on the person if they have been influenced or not, so this theory is not great either.

hypodermic syringe thoery

Media is like a syringe, it injects ideas attitudes and beliefs into a mass audience. This theory states that the audience for the media has 'little choice to be influenced' and is 'power less to being influenced'
(this however is not a fact and cannot be proven or supported)

understanding audiences

Do we have cmoplete choice over what media we interact with?We only have choice of what is available in the media, ie, we cant watch/read.listen to something that hasnt been made.Sometimes we dont have a choice, we cant avoid seeing things smoetimes like billbored etc, however, it is our personal choice to be affected by this media or not.Will everybody watching the same program ract in the same way?Critisism of mass theories is that they assume the audience will all view the text in the same way, whereas this is not the case.In fact oir individual view is effected by gender, age, etc.

common conventions

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Short film reveiw-shelf life

shelf life was made in 2000, its about a man thats won a award for out standing safety, he begins to put on safety gear and safely prepare the area around the wall for him to drill a hole in the wall for him to hang the award. once he finishes preparing everything he begins to drill into the wall, as he forces the drill through the camera cuts to an elderly woman sat in the flat opposite his,she slumps down with the drill piece exiting her head, this film is ironic as the man is very cautious yet he ends up killing someone. this short film uses a set up and pay of delivery which is very common in short comedy films. 

Target audience

For our short film we have to look at several different target audiences because there are going to be a wide variety in our film. the audiences we will look at are: children, teenagers, young adults, middle aged and the elderly. this is because we are looking at a person's life we have to show different points in his life and the audience he represents.

City of god shot changes

In the city of god to show changes to another year or time there is a change of the shot either a swivel to the next scene or a fade out or in.the first one we see is when the boy is stood in the middle of the street and the camera swivels anti-clockwise to show it is going back in time and goes back to when the teenager is a young boy. we know we have gone back in time because the colour in the scene changes and the music changes and become more upbeat and the colour changes to a bright bronze.the second one is when a child gets older and i firing a gun and each time he fires his gun there is a flash and after the flash he has got a little bit older until he is an adult. showing his life of crime as a child through to adulthood.the second flashback is going forward and the first flashback is going backwards. they are both showing changes in age and time.

Target audience

For our short film we have to look at several different target audiences because there are going to be so many in our film. the audiences we will look at are: children, teenagers, young adults, middle aged and the elderly. this is because we are looking at a person's life we have to show different points in his life and the audience he represents.