You have some good evidence of research in to audience theory but you need to make sure that you are relating that to your own project - which of the theories do yuo think most apply? Have you made any creative decisions in relation to them?
I think that you would benefit from making some targets for yourself and some time limits of when those targets will be met.
You have some evidence of looking in to existing media products but how have these helped you in your creative and technical decisions?
Tuesday 13 October 2009
two step flow theory
People experience the media individually, they then discuss what they have seen/heard with the others and it is the discussion that influences opinions/behavior.
Example. Someone would say they don't like a film, they will talk to someone who does, this person would change there opinion of it through discussion.
Again this isn't always what happens it depends on the individual whether they are influenced by others or not.
Example. Someone would say they don't like a film, they will talk to someone who does, this person would change there opinion of it through discussion.
Again this isn't always what happens it depends on the individual whether they are influenced by others or not.
the culmination theory
Years of watching violence will make you less sensitive to violence.
This theory does not support the fact it will make you less sensitive to violence in real life, as the person has not been in that situation, also it depends on the person if they have been influenced or not, so this theory is not great either.
This theory does not support the fact it will make you less sensitive to violence in real life, as the person has not been in that situation, also it depends on the person if they have been influenced or not, so this theory is not great either.
hypodermic syringe thoery
Media is like a syringe, it injects ideas attitudes and beliefs into a mass audience. This theory states that the audience for the media has 'little choice to be influenced' and is 'power less to being influenced'
(this however is not a fact and cannot be proven or supported)
(this however is not a fact and cannot be proven or supported)
understanding audiences
Do we have cmoplete choice over what media we interact with?We only have choice of what is available in the media, ie, we cant watch/read.listen to something that hasnt been made.Sometimes we dont have a choice, we cant avoid seeing things smoetimes like billbored etc, however, it is our personal choice to be affected by this media or not.Will everybody watching the same program ract in the same way?Critisism of mass theories is that they assume the audience will all view the text in the same way, whereas this is not the case.In fact oir individual view is effected by gender, age, etc.
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